Since its launch, Zhengshan Tang Jin Jun Mei has been a preferred choice for gifting, highly sought after in the market. However, due to its high-end and precious nature, it has attracted many counterfeiters. Here, we will share how to purchase authentic Zhengshan Tang Jin Jun Mei and avoid “knock-off” products.

1. Pay Attention to Anti-Counterfeiting Labels
① Authentic Zhengshan Tang Jin Jun Mei black tea and other Zhengshan Tang brand black teas have a geographical indication protection product label from the People’s Republic of China on the packaging. You can verify the authenticity through the anti-counterfeiting identification code on the label.

In 2002, Zhengshan Tang Tea became the first black tea company to receive the “Geographical Indication Protection Product” authorization from the People’s Republic of China.
② Authentic Zhengshan Tang Jin Jun Mei and other Zhengshan Tang brand black teas have a traceability anti-counterfeiting label on the packaging. You can scan the traceability code on the can to view traceability information. By peeling off a layer of the traceability code, you can scan the anti-counterfeiting code to verify authenticity.


③ Authentic Zhengshan Tang Jin Jun Mei and other Zhengshan Tang brand black teas have a unique identification code printed on the can label.

④ Authentic Zhengshan Tang Jin Jun Mei and other Zhengshan Tang brand black teas have embossed “Zhengshan Tang” and “ZHENG SHAN TANG” characters on the bottom, inner lining, and top edge of the can.

In contrast, counterfeit Zhengshan Tang Jin Jun Mei often have poorly printed labels with uneven colors and repeated identification codes. The bottom and top edges of the can lack the embossed “Zhengshan Tang” and “ZHENG SHAN TANG” characters.
If the identification code on the can label of the Zhengshan Tang Jin Jun Mei you purchased is reused, please immediately call the 12315 consumer protection hotline to protect your rights!
2. Purchase from Official Channels
Zhengshan Tang products are only officially sold through authorized channels. Any other channels without written authorization from the company are illegal. Do not trust them.
Officially authorized channels include Zhengshan Tang stores and counters nationwide, Tmall Yuan Zheng Zhengshan Tang flagship store, Zhengshan Tang JD self-operated flagship store, JD Zhengshan Tang official flagship store, JD Zhengshan Tang Jin Jun Mei flagship store, WeChat Zhengshan Tang Tea official mall, Douyin Zhengshan Tang official flagship store, Douyin Zhengshan Tang Tea flagship store, Pinduoduo Yuan Zheng Zhengshan Tang flagship store, and other authorized online e-commerce platforms. Information on Zhengshan Tang stores nationwide can be found on our official website and WeChat official subscription account.
Purchasing Zhengshan Tang products through unauthorized sales channels carries significant risks of counterfeit and quality issues, which can lead to financial loss and potentially harm your health.
Zhengshan Tang Jin Jun Mei has a unified national retail price. No special channels are offering genuine Zhengshan Tang Jin Jun Mei at a lower price. If the product price is significantly lower than the official standard price, it is undoubtedly a low-cost counterfeit product.
When purchasing Zhengshan Tang products through authorized channels, consumers can request a valid agency authorization plaque from the store, stamped with our company seal. If you purchase suspected products through unauthorized channels, leading to quality or consumer disputes, our company may not be able to provide legal protection and assistance.
Zhengshan Tang has been actively combating counterfeit and illegal sales for many years, maintaining market order to some extent. However, to completely eradicate the counterfeit and illegal sales industry chain, we need consumers to enhance their awareness and purchase our products from authorized stores and e-commerce platforms to protect their legal rights.
3. Identify External Quality
Master Jiang Yuanxun, an inheritor of intangible cultural heritage, teaches you how to distinguish authentic Jin Jun Mei.
Observe the Color: Check if the dry tea leaves are glossy.
The color of tea leaves is closely related to the altitude and tenderness of the raw materials. Zhengshan Tang Jin Jun Mei, produced in Wuyi Mountain National Park, has a uniform, glossy, and vibrant color; a mix of golden and black, with a glossy appearance.
Counterfeit Jin Jun Mei has a dull color, more yellow than black, and the yellow fuzz easily falls off after brewing.
Feel the Texture: Check if the dry tea leaves are tightly rolled.
Zhengshan Tang Jin Jun Mei, made from high-altitude ecological raw materials and crafted meticulously, has robust, tightly rolled tea leaves, slightly curved like a seahorse, with a high degree of uniformity and no tea dust or impurities.
Counterfeit Jin Jun Mei has loose, unevenly rolled tea leaves, with varying thickness and length, often containing tea dust or impurities.
4. Evaluate Internal Quality
The internal quality of tea is mainly reflected in the color, aroma, taste, and leaf base. Comprehensive evaluation of tea quality can be done through visual, olfactory, gustatory, and tactile senses.
Smell the Aroma:
Zhengshan Tang Jin Jun Mei has a complex floral and fruity honey aroma, with a distinct high mountain charm, and a lasting fragrance.
Counterfeit Jin Jun Mei has a noticeable sweet potato aroma or pure roasted aroma; compared to Zhengshan Tang Jin Jun Mei, the aroma is coarse, not lasting, and often has off-flavors.
Observe the Tea Color:
Zhengshan Tang Jin Jun Mei has a golden, clear, and bright tea color, with a wide and obvious golden ring, and the tea color remains stable after twelve infusions.

Counterfeit Jin Jun Mei has a darker or redder tea color, with poor brightness and unstable tea color.
Taste the Flavor:
Zhengshan Tang Jin Jun Mei has a fresh, sweet, and lively taste, with a lasting high mountain charm and a lingering fragrance.

Counterfeit Jin Jun Mei has a thin taste, with astringency and a numbing sensation on the tongue.
Evaluate Durability:
Durability refers to the number of infusions a tea can withstand. Good tea is durable, while inferior tea is not.
Zhengshan Tang Jin Jun Mei, when brewed with good water, boiling water, and quick infusions, can be infused more than 12 times with 3 grams, maintaining a golden tea color and consistent taste quality.
The infusion times are: 3-5 seconds for the first 1-3 infusions, and then increasing by 5 seconds for each subsequent infusion.
Counterfeit Jin Jun Mei, using the same method, can only be infused 5-6 times, with the tea color gradually fading and the taste weakening.
Examine the Leaf Base:
The leaf base refers to the tea leaves after brewing. Good tea leaves have a soft texture, bright and uniform color, and uniform leaf shape.
Zhengshan Tang Jin Jun Mei has a bright leaf base, copper-colored, with plump and uniform buds and leaves, resembling pine needles, and a soft and elastic texture when pinched.
Counterfeit Jin Jun Mei has thin leaves, uneven and dull leaf base, and a soft and inelastic texture when pinched.
Thank you to all tea enthusiasts for your continued attention and support for the Zhengshan Tang brand! As the festive season approaches, we remind consumers to beware of counterfeit products, pay attention to identification, and avoid spending high prices on “knock-off” products.
